Competitive Website Analysis
Competitive website analysis, as the name implies, is an exploration of the companies in a given industry sector or market niche that are competing with your company’s products or services for market share. The analysis may be an in-depth exploration of the top five competitors in your local market. The findings from this analysis are likely to factor strongly into your own company’s strategic planning.
In most cases, our clients identify their target competitors. The primary benefits of any competitive analysis is a better understanding of what your competitors are doing, what they are offering to customers and how to maintain your competitive advantage.
JM3 Web Design’s Competitive Analysis Includes:
- Identify the competition. Using the keyword phrases for your business, we will identify who your company will be competing with on the internet. They could be a competing business, or simply information pages explaining the products or services you sell. We will consult with you to discuss prioritizing your list of competitors.
- Keyword analysis. We will look at keyword phrases being used by your organization and compare them with the ones in use by your competitors. This allows us to better understand which phrases you should emphasize and which ones are less important for your website.
- Link building analysis. We will look at who is linking to your competition and why. We will analyze their strategies for boosting links to their site, and provide you with specific recommendations for how to gain the edge over your competition for in-linking to your site.
JM3 Web Design will then prepare a detailed report that includes a summary of our findings, a list of your top competitors, what phrases your competition is using to optimize their website, analysis of your competitors link building strategies and what you’ll need to do to compete. We will give our specific recommendations to help your already established website to the top of the search engines. If you are a new business still in need of a website and you hire JM3 then we will use the competitive analysis as a road map to our design.
Our number one goal is to provide our clients with results! JM3 Web Design is excited to hear about your project and goals. Visit our “Free Quote” page or pick up the phone and give us a call! JM3 Web Design is here to make your online dreams a reality.
