Manged Pay Per Click Campaigns
JM3 Web Design’s staff is Google AdWords & Yahoo! Search Marketing certified. As a part of our Knoxville internet marketing strategy we offer paid forms of advertising like managed pay-per-click campaigns. The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. A company’s ad has sponsored link placement at the top or on the right side of the organically ranked (body) of the search engine. The bidding is done on a "per-click" basis, meaning that a company pays a specific amount every time the engine sends them a visitor.
There are advantages to a pay-per-click campaign over traditional search engine optimization. The placement of the advertising is relatively quick and a business can receive traffic instantly. Typically, the implementation to results phase is much faster then a standard SEO campaign which can take months.
However, like any form of advertising there are limitations. Companies can get into bidding wars where new bids lower the position of other businesses. In return, many will react by raising their bid to regain a previous ranking. This is why JM3 Web Design’s PPC programs are updated on a weekly, if not daily basis. A pay-per-click program can become expensive, depending on the competitiveness of the keyword phrases that are chosen. This is why our pay per click campaign service includes extensive keyword research and competitive analysis to remain aggressive with any budget.
It becomes crucial to our clients’ success to monitor our PPC campaigns regularly. At a moments notice positions can change due to fierce competition and bidding wars. It is under our watchful eye that we may withdraw the bidding of different keyword phrases to guarantee our customers the highest return on investment possible.
Our company knows that our clients are depending on us to monitor, track and analyze the effectiveness of individual keyword phrases on a monthly basis. Pay-Per-Click campaigns can lend the hand in the success of any business just through the tracking of click-through rates and the studying of visitor habits. JM3 Web Design is determined to use this data to provide the most profitable internet marketing strategies to Knoxville business owners.
